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The Unsexy Business of Making Returns Profitable

Elena Voss co-founded Circular Route to turn the logistics nightmare of returns into a revenue stream. She explains why the best climate ideas often look like boring operations companies.

Elena Voss|Co-Founder & COO|Circular Route| 40 min April 26, 2026

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Elena Voss co-founded Circular Route, a reverse-logistics platform that helps retailers resell, refurbish, or recycle returned products. She holds a PhD in operations research and previously worked in supply chain at Zalando.

  • The best climate businesses are often operations businesses wearing a green cape.
  • Data is the real product; the trucks are just the delivery mechanism.
  • Enterprise sales reward patience and proof points over charisma.