Building Mental Health Care That Employers Actually Want to Buy
Priya Nair explains how Soma cut through the crowded mental-health space by selling outcomes, not features, and why clinician experience became the product's north star.
Priya Nair|Co-Founder & CEO|Soma| 44 min May 12, 2026
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Priya Nair is co-founder and CEO of Soma, a mental-health platform used by employers and health systems. She is a psychiatrist by training and previously led digital health strategy at a major hospital network.
- Clinical credibility is the hardest thing to retrofit into a wellness product.
- B2B buyers care about utilization and retention, not app ratings.
- The best product strategy is often the one that reduces complexity for the user.