Health TechMental HealthB2B
Building Mental Health Care That Employers Actually Want to Buy
Priya Nair explains how Soma cut through the crowded mental-health space by selling outcomes, not features, and why clinician experience became the product's north star.
Priya Nair|Co-Founder & CEO|Soma| 44 min May 12, 2026
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About Priya Nair
Priya Nair is co-founder and CEO of Soma, a mental-health platform used by employers and health systems. She is a psychiatrist by training and previously led digital health strategy at a major hospital network.
Key Takeaways
- 1Clinical credibility is the hardest thing to retrofit into a wellness product.
- 2B2B buyers care about utilization and retention, not app ratings.
- 3The best product strategy is often the one that reduces complexity for the user.
Transcript Excerpt
“We spent the first year inside health systems, not pitch meetings. We wanted to understand what actually made care work for clinicians and patients, then wrapped software around that reality...”