Running a Creative Agency Without Losing the Craft
Tariq Al-Farsi on how House of Few stays small, expensive, and creatively restless while refusing to scale into a traditional agency model.
Tariq Al-Farsi|Founder & Creative Director|House of Few| 33 min May 4, 2026
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Tariq Al-Farsi founded House of Few, a branding studio in Dubai known for identity systems for fashion, hospitality, and technology clients. He previously led design at a global agency before leaving to build his own practice.
- Saying no is the only way to protect the work that gets you hired.
- Creative teams need slack, not just deadlines.
- A strong point of view is the most scalable business asset.